Let me tell you a secret, because it looks like that people think that there is this “secret” niche out there and once you would have find that, your big profitable online business will fly. Here is the secret: “there is absolutely NO secret”! I can tell you it has less to do with what you promote and more to do with how you promote it.
For example, if someone was looking to buy a Kindle Reading Device and you direct them to a Burgundy Kindle Cover, you are not going to make a sale. Although relevant at first glance (both are Kindle items), they are not precise to what people are looking for. Was this the niche or the way it was promoted?
The WAY IT WAS PROMOTED!
To get a good grip on a niche it would be good that you begin with promoting something that you have a strong interest in or a hobby in. The reason for this is that when you are interested in something, you are a consumer. You understand the audience because YOU ARE the audience…meaning that you will be able to build more relevant and targeted campaigns with half of the research (than if you were promoting something you were not interested in).
So, let’s talk about how you can find niches. Again, please remember that it is not the niche that makes you a profit; it is the way you promote it.
Although you can go looking in stores and magazines and listening to people to hear what they are interested in, we are going and look online for our niche, ok?
The place I usually start when looking for a niche is dmoz:
www.dmoz.org
This place is everything you need for niche marketing…you can find just about anything within this directory. Take time to look around and be alert when something stands out to you.
First you choose your niche market and then you will look for products to fill the void and turn the discovery into a gold mine! There are a few resources that you can take advantage of to easily find information about niche markets. You can take advantage of focus groups and social networking sites. Below are a few examples.
(1) Groups.google.com (2) Groups.yahoo.com
In Wealthy Affiliate University we are constantly in contact with other members through the Forum, and one question that always comes up is “How do I find Niche Keywords?”. The usual definition for a “niche keyword” is a search term that receives high volume traffic, is very targeted to the product/service you are promoting, but does not have many advertisers promoting it.
I like to say it this way: “A niche keyword is one that contains 3+ terms and is directly relevant to the landing page and product that you are promoting.”
OK, let me walk you through this. This is NOT a niche keyword:
“diet review”
And this is a niche keyword:
“low carb diet reviews”
The problem with the first search term is that “diet review” could relate to any type of diet…and this is not what you want. These people are very early along in their research and likely do not have an idea what they want or should be looking for yet.
The second keyword however is much more targeted and will be more profitable. I know this just by looking at the term as it fits the criteria.
The people already know they are interested in a “low carb” type of diet…now they are looking to see which low carb diet they should go for. If you deliver this information, then you will have a winning campaign. Relevance converts!
This is just a simple example, but this sort of “niche keyword” marketing should be applied to any industry that you promote.
(1) Over 3 words in length
(2) Relevant to what you are promoting
(3) Relevant to your website
Keyword research is a highly profitable component within any successful Internet marketer’s repertoire. We have keywords that generate several thousands of dollars each month in revenue because they are marketed correctly. A niche keyword doesn’t convert; it is all about the marketing!
If you take anything from this, it is the understanding that it is not about the “niche”…it is about how you target that niche with your ‘marketing’. This may be a huge revelation for many (there is nothing wrong with that), but you can make a living with pretty much any niche online.
In other words, it is not about what (the product) you are promoting, it is about how well you understand who (the niche) you are promoting to.
So, I hope you will get a grip on your “niche finding adventures”.
